By Semir Mela, Vice President @ VestedWorld and Euler Bropleh, Founder and Managing Director @ VestedWorld

Half the money I spend on advertising is wasted. The trouble is I don’t know which half. — John Wanamaker (1838–1922)

It was more than 100 years ago when John Wanamaker, a marketing pioneer, uttered this famous complaint. Wanamaker’s era was a time when word of mouth, print newspapers, and catalogs were the most popular marketing channels. Even though Wanamaker was committed to improving the effectiveness of his marketing investment, marketers at the time had limited tools to measure their effectiveness. …


VestedWorld couldn’t be more excited to welcome the newest member of our investment team, Nneka Eze. She joins us as Managing Director alongside Euler Bropleh and Jeff Stine to lead VestedWorld’s newest investment vehicle, The Rising Star Fund. She brings over a decade of experience working in Africa with Dalberg in Kenya, Senegal, and Nigeria, most recently as Partner, founding Director of the Nigeria office, and co-Lead of the Global Agriculture & Food Security practice. VestedWorld Principal Lavanya Anand sat down with Nneka to learn more about her background and what’s in store for her new role.

Lavanya: You’ve officially…


By Jeff Stine, Managing Director at VestedWorld

Last Wednesday morning, a morning like most others these days, I settled down with my coffee in front of my COVID-induced “work-from-home” office and dialed into my first virtual meeting of the day — an introductory call with an entrepreneur who was eager to explain to me the inner workings of her business. As our allotted time neared its end, I steered us toward the conversation’s inevitable final topic: fundraising. I asked her how much she was raising, and she was quick to respond: “Two million dollars, US.” … “And how much of…


By VestedWorld Investment Team

  1. The (Continued) Global Rise of African Creative Content — In 2019, Netflix made two relatively quiet moves: they acquired the rights to the British-Nigerian sitcom, Meet the Adebanjos, and launched their first original film produced in Nigeria, Lionheart. While you may not have seen either, Netflix’s actions were not random: as we all have come to know, they tend to be “on to something.” What started seemingly as a murmur in 2019 will likely become a full-court press in 2021: African creative content across design, fashion, television, movies and music will become even more ubiquitous. While…


By Kwame Osei, Investment Fellow @ VestedWorld and Chicago Booth MBA ‘21

“Software is eating the world.” — Marc Andreesen, Founding Partner, A16z

The famous quote above opens Andreesen Horowitz co-founder and general partner Marc Andreesen’s oft-referenced article published in The Wall Street Journal in 2011. In it, Andreesen justifies the growing private valuations for software-as-a-service (SaaS) companies in Silicon Valley and predicts a software revolution, saying:

More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense. …


By Euler Bropleh, Founder and Managing Director @ VestedWorld

People 2020 by digitalstormcinema

I am a big fan of The Voice, the American singing competition TV series. And yet, I’ve been frustrated that none of the winners of the show over the past ten years (19 seasons) have any meaningful commercial success after winning. Shouldn’t a show whose judges have included some of the biggest names in music (like John Legend, Kelly Clarkson, Blake Shelton, Adam Levine, Alicia Keyes, Jennifer Hudson, and Shakira, among others), see at least one or two winners that would go on to be “stars” after 19 attempts? …


By Semir Mela, Vice President @ VestedWorld, Jeff Stine, Managing Director @ VestedWorld, and Kwame Osei, Investment Fellow @ VestedWorld and MBA Candidate, Chicago Booth ‘21

On January 11, 2020, the news that China had experienced its first death from the novel-coronavirus outbreak spread like wildfire on billions upon billions of screens across the globe―televisions, smartphones, billboards, laptops — and, if you are anything like us, you spent the remainder of the year 2020 so inundated by the 24-hour-news cycle that, at any moment, new bits and bytes were traveling to your screen through millions of miles of fibre-optic cable…


By Semir Mela, Vice President VestedWorld and Euler Bropleh, Founder and Managing Director VestedWorld

Children using a mobile phone in a village in Rwanda with Vanu, Inc.’s base station in the background

Travel outside of any urban area in Africa and you’ll realize that the cellular coverage that is ubiquitous in cities throughout the continent quickly fades away to reveal patchy to non-existent coverage in peri-urban, semi-rural, and rural areas. While losing access to cell coverage is a frustrating experience for those that briefly travel through these regions, it’s an ever-present obstacle for over a billion people around the world who do not live in urban areas. Many countries around the world have established universal service funds to…


By Shifali Gupta, Investment Fellow @ VestedWorld, Northwestern Kellogg MBA ’20 and Lavanya Anand, Vice President @ VestedWorld

A brief look at the gap in healthcare

Sub-Saharan Africa bears over 24% of the global disease burden, but is home to only 3% of the global health workforce. On average, there are 3 physicians per 10,000 population compared to OECD countries that have 10x the number. In fact, according to WHO’s estimate, African nations would need to increase their health workforce by about 140% to achieve enough coverage for essential health interventions.

In addition to the sheer shortage of healthcare professionals…


By Lavanya Anand, Vice President @ VestedWorld and Jeff Stine, Managing Director @ VestedWorld

Get It delivery to a restaurant customer in Kigali

For a moment, imagine travel restrictions are lifted. You’ve just returned to your safari lodge after an awe-inspiring trek observing a family of gorillas in their natural habitat at Rwanda’s Volcanoes National Park. You sit down for lunch and you’re welcomed with the freshest meal you’ve had in ages — tree tomato gazpacho and roasted beetroot tartar as appetizers and roasted duck with butternut squash puree as your main course. You may be surprised at the quality of the food. You may be wondering where and…

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